Airbnb, the community-driven hospitality company has launched its first marketing campaign specifically for the Indian audience titled, ‘That’s why we Airbnb’. Narrating the stories of real travellers, the campaign celebrates the uniqueness of life, the concept of non-conformity, and the mavericks who march to the beat of their own drum.
This 360-degree campaign was conceptualised by Wieden + Kennedy and Park Pictures produced the TV spots. This initiative is the first phase of a larger plan to build consideration for brand Airbnb across the Indian market.
Watch the second film here:
Varun Raina, marketing manager - Airbnb India, said, “Our intention is to let travellers know that there is an Airbnb for everyone. No matter who you are or where you’re travelling to, with Airbnb you will always belong anywhere and everywhere. With this campaign, we wanted to give travellers the impetus to discover new places and explore new cultures, on their terms and that is truly what Airbnb is all about.”
Gautham Narayanan, managing director, Wieden+Kennedy Delhi, said, “Given that this is Airbnb’s first integrated campaign specific to India, we wanted to find an honest voice for Airbnb and put forward a meaningful message that Indians can relate to. We found that one of the key drivers of travel for Indians was the opportunity to be themselves without fear of judgement. Airbnb being a community that creates space for the many, we felt this was a powerful truth. Naturally, it is best told through real stories of real people who are a part of the Airbnb community.”
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Watch the films conceptualised by Ogilvy here