Campaign India Team
Jun 06, 2019

Airbnb plays music to your ears; from Berlin to Goa

Watch the films conceptualised by Wieden + Kennedy here

Airbnb, the community-driven hospitality company has launched its first marketing campaign specifically for the Indian audience titled, ‘That’s why we Airbnb’. Narrating the stories of real travellers, the campaign celebrates the uniqueness of life, the concept of non-conformity, and the mavericks who march to the beat of their own drum.
 
This 360-degree campaign was conceptualised by Wieden + Kennedy and Park Pictures produced the TV spots. This initiative is the first phase of a larger plan to build consideration for brand Airbnb across the Indian market.
 
Watch the second film here:
 
 
Varun Raina, marketing manager - Airbnb India, said, “Our intention is to let travellers know that there is an Airbnb for everyone. No matter who you are or where you’re travelling to, with Airbnb you will always belong anywhere and everywhere. With this campaign, we wanted to give travellers the impetus to discover new places and explore new cultures, on their terms and that is truly what Airbnb is all about.”
 
Gautham Narayanan, managing director, Wieden+Kennedy Delhi, said, “Given that this is Airbnb’s first integrated campaign specific to India, we wanted to find an honest voice for Airbnb and put forward a meaningful message that Indians can relate to. We found that one of the key drivers of travel for Indians was the opportunity to be themselves without fear of judgement. Airbnb being a community that creates space for the many, we felt this was a powerful truth. Naturally, it is best told through real stories of real people who are a part of the Airbnb community.”
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: 13 shortlists for India across Design, Film Craft, Health & Wellness, Print and Publishing
Premium
13 hours ago

Cannes Lions 2019: 13 shortlists for India across ...

India bagged no shortlists in the Pharma category

Premium
Cannes Lions 2019: India bags eight shortlists in Outdoor
Premium
1 day ago

Cannes Lions 2019: India bags eight shortlists in ...

The Cannes Lions international festival of creativity begins on Monday

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Blog: Rs. 100 crore or wash out?
Premium
3 days ago

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author