Advertising Marketing
Kush Aggarwal
Jul 19, 2024

Tailoring your brand’s marketing for the urban hustle versus rural roots

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

FMCG brands must craft marketing campaigns that resonate with the target audience in each region. Image source: Freepik

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