Campaign India Team
Jun 05, 2023

Adidas invokes the 'impossible is nothing' feeling among Indian cricketers

Watch the film conceptualised by Fundamental here

After bagging the kit sponsorship rights for the Indian cricket team, adidas has rolled out a film through which it reveals that the kits are now available for sale.


The film features Hardik Pandya, Harmanpreet Kaur, Renuka Singh Thakur, Rohit Sharma, Shubman Gill, Smriti Mandhana and Virat Kohli.


In the film, the cricketers and fans attempt to answer the question - what does this Indian cricket team jersey mean to you? The players give different answers before stating that it's impossible for them to state the feeling, before revealing that once they're wearing the jersey, they do feel nothing is impossible for them to achieve.

Sunil Gupta, senior director, brand adidas India, said, “At adidas, we are committed to providing our athletes with the most innovative and best-in-class products to help them perform at the highest level. The campaign is based on a simple insight that while it’s hard to describe your feelings for the team India jersey, when you wear it as a player or a fan, you feel just one thing, impossible Is nothing!”
The film was released on 3 June.
Campaign India