Campaign India Team
May 24, 2023

Adidas lists down team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

Following the announcement of adidas bagging the official kit sponsorship for team India (men, women and youth), a film has been rolled out.
 
Conceptualised by Fundamental, the film shows how team India achieved the impossible multiple times. It shows how people believed India winning the ODI world cup in 1983 was impossible. The film also shows other impossible moments-  for India, under a first-time captain (MS Dhoni) to win the Men's T20 World Cup and ODI World Cup, for Sachin Tendulkar to achieve a century of hundreds across formats, women's cricket matches to go sold out, double centuries in ODIs becoming the norm, and Indian pace bowlers to knock out opponents.
 
The film was released on 23 May. 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

19 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

20 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

21 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.