Campaign India Team
Apr 17, 2023

Capri Loans fuels the dreams of Hardik Pandya, Shubman Gill and Kane Williamson

Watch the film conceptualised by Salt Brand Solutions here

Capri Loans has rolled out a campaign 'baat sapno ki hai' (it's all about dreams), featuring cricketers Hardik Pandya, Kane Williamson and Shubman Gill to highlight its financial offerings. 

 

Conceptualised by Salt Brand Solutions, the film showcases Pandya telling Gill that he never thought they would win the tournament (referring to the 2022 IPL). Gill shares that they had visualised winning with a trophy amongst us team members. The film ends with Gill, Pandya and Williamson, stating that in the end it's not about money but about dreaming big. 

 

Mahesh Chauhan, agency head, Salt Brand Solutions, said, "We were pleased with the execution of the project. The team at Picasso is creative, patient and highly efficient." 

 

Kabeer Khurana, co-founder, Picasso Cinematics, said, "We're excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans' services while showcasing the skills of these amazing cricketers."

 

Nakul Roshan Sahdev, co-founder, Picasso Cinematics, said, "Our team worked tirelessly to create a visually stunning advertisement that we're sure will resonate with audiences." 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.