Campaign India Team
Apr 17, 2023

Capri Loans fuels the dreams of Hardik Pandya, Shubman Gill and Kane Williamson

Watch the film conceptualised by Salt Brand Solutions here

Capri Loans has rolled out a campaign 'baat sapno ki hai' (it's all about dreams), featuring cricketers Hardik Pandya, Kane Williamson and Shubman Gill to highlight its financial offerings. 

 

Conceptualised by Salt Brand Solutions, the film showcases Pandya telling Gill that he never thought they would win the tournament (referring to the 2022 IPL). Gill shares that they had visualised winning with a trophy amongst us team members. The film ends with Gill, Pandya and Williamson, stating that in the end it's not about money but about dreaming big. 

 

Mahesh Chauhan, agency head, Salt Brand Solutions, said, "We were pleased with the execution of the project. The team at Picasso is creative, patient and highly efficient." 

 

Kabeer Khurana, co-founder, Picasso Cinematics, said, "We're excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans' services while showcasing the skills of these amazing cricketers."

 

Nakul Roshan Sahdev, co-founder, Picasso Cinematics, said, "Our team worked tirelessly to create a visually stunning advertisement that we're sure will resonate with audiences." 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

26 minutes ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

1 hour ago

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

2 hours ago

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

2 hours ago

Havas introduces LLM tool Ava, the ‘heart of ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.