Dream11 has rolled out its campaign for the 2023 edition of the Indian Premier League.
The campaign consists of a film featuring actors Aamir Khan, R Madhavan and Sharman Joshi, along with cricketers like Rohit Sharma, R Ashwin, Hardik and Krunal Pandya, Yuzvendra Chahal and Rahul Chahar. It opens with the three actors all ready to deliver a press conference. While journalists speculate that they've gathered there for a sequel of the film 3 Idiots, the trio shock those gathered. They state that they're there to deliver a press conference on cricket and compete with the cricketers because the latter are competing with actors by taking on roles in advertisements.
The campaign has been conceptualised by Tilt Brand Solutions and went on-air on 25 March.
The IPL kicks off on 31 March.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
Watch the film here