Campaign India Team
Mar 27, 2023

Dream11 pits Aamir Khan, R Madhavan and Sharman Joshi against Rohit Sharma and co

Watch the film conceptualised by Tilt Brand Solutions here

Dream11 has rolled out its campaign for the 2023 edition of the Indian Premier League. 
 
The campaign consists of a film featuring actors Aamir Khan, R Madhavan and Sharman Joshi, along with cricketers like Rohit Sharma, R Ashwin, Hardik and Krunal Pandya, Yuzvendra Chahal and Rahul Chahar. It opens with the three actors all ready to deliver a press conference. While journalists speculate that they've gathered there for a sequel of the film 3 Idiots, the trio shock those gathered. They state that they're there to deliver a press conference on cricket and compete with the cricketers because the latter are competing with actors by taking on roles in advertisements.
 
The campaign has been conceptualised by Tilt Brand Solutions and went on-air on 25 March.
 
The IPL kicks off on 31 March.
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

6 hours ago

DDB Mudra bags Birla Opus' creative mandate

Account won following a following a multi-agency pitch

7 hours ago

Hakuhodo launches Trigger Happy Studios

The global advertising and public relations agency aims to elevate the Indian entertainment domain through its latest venture