Campaign India Team
Mar 11, 2016

A common man's ode to his only mode of entertainment, radio

Watch taxi driver Malhar Jadhav talk about his idol – copywriter OR Radhakrishnan

We came across this video of a taxi driver from Mumbai. An ardent fan of an advertising copywriter in a city obsessed with Bollywood, Malhar Jadhav's cab is a reflection of his love for OR Radhakrishnan (Radha), currently ECD at Enormous Brands. 
 
This driver 'worships' the copywriter for a reason. Jadhav claims that his only source of entertainment since he came to Mumbai 15 years ago, has been radio. Hence the adulation. He also gets to drop his idol off sometimes.
 
Asked how much he spent on making his cab a tribute to Radhakrishnan, he dismisses the question, reasoning that he's repaying the man for all the laughter his writing has provided over the years.
 
There's more to follow.
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.