Campaign India Team
Mar 11, 2016

A common man's ode to his only mode of entertainment, radio

Watch taxi driver Malhar Jadhav talk about his idol – copywriter OR Radhakrishnan

We came across this video of a taxi driver from Mumbai. An ardent fan of an advertising copywriter in a city obsessed with Bollywood, Malhar Jadhav's cab is a reflection of his love for OR Radhakrishnan (Radha), currently ECD at Enormous Brands. 
This driver 'worships' the copywriter for a reason. Jadhav claims that his only source of entertainment since he came to Mumbai 15 years ago, has been radio. Hence the adulation. He also gets to drop his idol off sometimes.
Asked how much he spent on making his cab a tribute to Radhakrishnan, he dismisses the question, reasoning that he's repaying the man for all the laughter his writing has provided over the years.
There's more to follow.
Campaign India

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