5Star’s Ramesh-Suresh star in a sweet musical, essay lost-in-taste benefits

Ramesh and Suresh make a refreshing return in Cadbury 5Star's latest film. The film shows how the duo who continue to be lost in the taste of 5Star, unknowingly spread the cheer, under the theme #KhoJaaneKeFayde (Benefits of getting lost). The film went live on the brand’s YouTube channel on 7 December.

 

Set to a pleasant Western soundtrack with meaningless lyrics except for ‘kho’ and ‘khao’, the film opens at an art gallery where Ramesh and Suresh are lost in the taste of their 5Stars and posing inadvertently alongside other exhibits. Two women walking through the gallery are unimpressed by everything on display – until they see the duo. The camera pans to the next frame, where a struggling saxophonist is encouraged by their nods as they breeze past. The duo even become part of a family portrait, helping complete a picture. Ramesh and Suresh’s lost nods aid a chess player in making up his mind – and his move leads to a check mate. The fun situations continue before the film ends with the super: ‘There’s good in getting lost. #KhoJaaneKeFayde’. 

 

Credits

 

Client: Cadbury (5Star)

Creative: OgilvyOne

 

Creative team

 

Senior CD: Burzin Mehta

Copy: Nandan Joshi, Mandar Sawant

Art: Hetal Desai, Vishal Davde

 

Planning: Ashwath Ganesan, Ajay Tawde

 

Account management

 

Country head: Vikram Menon

SVP: Gaurav Magotra

Managment supervisor: Zeeshan Khan

Senior account executive: Esha Gandhi