Campaign India Team
Dec 24, 2015

5Star’s Ramesh-Suresh star in a sweet musical, essay lost-in-taste benefits

Watch the film conceptualised by OgilvyOne here

Ramesh and Suresh make a refreshing return in Cadbury 5Star's latest film. The film shows how the duo who continue to be lost in the taste of 5Star, unknowingly spread the cheer, under the theme #KhoJaaneKeFayde (Benefits of getting lost). The film went live on the brand’s YouTube channel on 7 December.
 
Set to a pleasant Western soundtrack with meaningless lyrics except for ‘kho’ and ‘khao’, the film opens at an art gallery where Ramesh and Suresh are lost in the taste of their 5Stars and posing inadvertently alongside other exhibits. Two women walking through the gallery are unimpressed by everything on display – until they see the duo. The camera pans to the next frame, where a struggling saxophonist is encouraged by their nods as they breeze past. The duo even become part of a family portrait, helping complete a picture. Ramesh and Suresh’s lost nods aid a chess player in making up his mind – and his move leads to a check mate. The fun situations continue before the film ends with the super: ‘There’s good in getting lost. #KhoJaaneKeFayde’. 
 
Credits
 
Client: Cadbury (5Star)
Creative: OgilvyOne
 
Creative team
 
Senior CD: Burzin Mehta
Copy: Nandan Joshi, Mandar Sawant
Art: Hetal Desai, Vishal Davde
 
Planning: Ashwath Ganesan, Ajay Tawde
 
Account management
 
Country head: Vikram Menon
SVP: Gaurav Magotra
Managment supervisor: Zeeshan Khan
Senior account executive: Esha Gandhi
Source:
Campaign India

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