The Work
Campaign India Team
Jul 23, 2019

Sony Max celebrates the spirit of Hindi movie fans with Gullu Gulati

Watch the film conceptualised by DDB Mudra here

Watch the film conceptualised by DDB Mudra here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Rapid fire with DDB Mudra's Rahul Mathew
Advertising
Dec 18, 2023
Campaign India Team

Rapid fire with DDB Mudra's Rahul Mathew

McDonald’s adds protein to the party
Advertising
Jul 29, 2025
Campaign India Team

McDonald’s adds protein to the party

Decoding Creativity x Effectiveness: In conversation with Rahul Mathew of DDB Mudra Group
Advertising
Nov 15, 2021
Staff

Decoding Creativity x Effectiveness: In conversation...

Sony Pictures Networks India elevates Danish Khan and Neeraj Vyas
Media
May 15, 2023
Campaign India Team

Sony Pictures Networks India elevates Danish Khan ...

Just Published

How necessity, not hype, birthed Liqvd Asia's AI-led studio model
Advertising
12 minutes ago
Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

When Bullet meets the Hall: A symphony in steel
Advertising
35 minutes ago
Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

What do Campaign's international editors make of the most-awarded work?
Advertising
40 minutes ago
Kate Magee

What do Campaign's international editors make of ...

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

MR.DIY launches ‘Genie’ campaign featuring Rajkummar Rao
Advertising
1 hour ago
Campaign India Team

MR.DIY launches ‘Genie’ campaign featuring ...

MR.DIY’s new campaign with actor Rajkummar Rao blends humour and storytelling to highlight the brand’s promise of value, variety and convenience.