The channel went on air on 1 October
Will continue as CEO and MD of Zee Entertainment
In the headlines: Starcom, Zee, CavinKare, Airtel, Adknowledge Asia
She will be deputy vice president and national head, ad sales
Mediaedge:cia (MEC) has bagged the media account of Zee Entertainment following a multi-agency pitch. Madison Media is the incumbent agency.“We are delighted with the opportunity to partner with a powerhouse like Zee”, said T Gangadhar, managing director, MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our might and taking the business to even greater heights”.
The entrepreneurial spirit in India has never had it so good and Pradeep Guha, CEO, Zee Entertainment has decided it’s time to test the waters. He has called it a day at Zee and has been involved in the launch of an out of home company called Street Culture. Confirming the development, Guha told Campaign India that he is discussing various options in the media and entertainment space -- none of them as a paid professional. "Whatever I may do now will necessarily include an element of entrepreneurship," he said.
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