word of mouth

Aug 01, 2018

Opinion: The online teens and what it means for marketers

The co-authors list down why online word-of-mouth is of significant importance while targeting this age group

Apr 11, 2012

Nielsen Survey: Word-of-mouth continues to rule the roost

Nielsen's Global Advertising Trust Survey reveals that 91% of consumers consider recommendations from friends and family as the most trusted form of advertising in India

Feb 23, 2012

Video: "Airtel understood why one should advertise on digital": Komli's Gulshan Verma

WATCH Gulshan Verma from Komli Media share his thoughts on all things digital

Apr 23, 2010

Creativeland Asia’s new Frooti campaign attempts an Integrated route

Creativeland Asia has created a series of ads for Parle Agro’s Frooti, which will be breaking on air on Monday April 27. In a departure from a typical 30 second spot with a storyline or a narrative, the ads capture people’s reaction to giant sized props in the form of mangoes which suddenly appear on the streets, rolling down from above a slope.