word of mouth
Beyond bricks and returns: Earning HNI trust in luxury real estate marketing
With demand for luxury housing on the rise, personalised messaging, exclusivity, and experiential marketing have emerged as essentials for campaign success.
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
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We expect every agency in India to be aware of Brandie in the coming year: Pranav Kosuri
The co-founder speaks about the platform, how it operates in the Indian market and what distinguishes it from influencer marketing
Opinion: The online teens and what it means for marketers
The co-authors list down why online word-of-mouth is of significant importance while targeting this age group
Nielsen Survey: Word-of-mouth continues to rule the roost
Nielsen's Global Advertising Trust Survey reveals that 91% of consumers consider recommendations from friends and family as the most trusted form of advertising in India
Video: "Airtel understood why one should advertise on digital": Komli's Gulshan Verma
WATCH Gulshan Verma from Komli Media share his thoughts on all things digital
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