The co-authors list down why online word-of-mouth is of significant importance while targeting this age group
Nielsen's Global Advertising Trust Survey reveals that 91% of consumers consider recommendations from friends and family as the most trusted form of advertising in India
WATCH Gulshan Verma from Komli Media share his thoughts on all things digital
Creativeland Asia has created a series of ads for Parle Agro’s Frooti, which will be breaking on air on Monday April 27. In a departure from a typical 30 second spot with a storyline or a narrative, the ads capture people’s reaction to giant sized props in the form of mangoes which suddenly appear on the streets, rolling down from above a slope.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins