wimbledon 2018

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
Jul 09, 2018
Richard Payne

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

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