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Ogilvy & Mather has bagged the creative mandate of VLCC following a muti-way pitch. The account size is estimated to be Rs 10 crore. The agency's Delhi office will oversee the account.Equus Red Cell is the incumbent.
MPG India, the media arm of Havas Media, has launched Active, an out-of-home (OOH) media service agency, through a joint venture with Skyline Outdoor Media.MPG Active will offer outdoor, rural and retail activation services. The business is being pegged at around Rs 40 crore annually beginning a start with Radico and VLCC, stated a company release. Active will also get business through independent pitches. Ankur Rastogi will be the managing director of the new entity.
141 Sercon has bagged the activation duties of VLCC in a multi-agency pitch held in Delhi. The WPP agency will be primarily responsible for building brand value for VLCC , aiming at interactive customer loyalty. This is the first time VLCC has undertaken an extensive and in-depth project to understand its customer needs and demands.
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