Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.
LATEST
Turning Nazar Battu into a B2B growth lever
INSIDE THE AD: Plum sent 60 founders a hand-painted evil-eye doll and a QR code, recasting business insurance as culture-led consultation rather than fear-led compliance.
Print ad space up 21% since 2021: TAM AdEx
Auto sector leads with 16% share in 2025
Bombay Shaving Company appoints Enormous as creative partner
The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.
Snap’s $1 billion annualised revenue run rate signals ads aren’t enough
With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.
OpenAI deepens India footprint beyond Summit stage
Partnerships with JioStar, TCS and MakeMyTrip tie infrastructure, enterprise rollout and consumer platforms into a coordinated India expansion strategy.
Perplexity pulls the plug on ads, citing trust concerns for AI
Executives told the Financial Times that ads risk making users 'suspicious of everything'.
‘New’ Omnicom reports Q4 earnings, first since IPG acquisition
The US drove over 50% of revenue.
THE WORK
PARTNER CONTENT
Podcasts
