Vinay Bhatia, customer care associate and SVP - marketing and loyalty, Shoppers Stop, talks about the marriage of social media and transaction data, incremental sales from targeted marketing efforts in 2013, and the road ahead.
Rajiv Kaul, Kartik Jain, Nimal Manuel, Natwar Mall, Vikas Ahuja and Vinay Bhatia discussed big data strategies for marketing
The initiative began late last year, and was carried out by iContract
Vodafone's ZooZoos will be available as merchandise, as the telecom giant has partnered with Shoppers Stop to retail the same.The much adored characters that were mostly seen during commercial breaks during the telecast of the Indian Premiere League, were loved by audiences. The launch of its original merchandise comes at least four months after the ZooZoos were first seen on TV.
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