The Wharton Future of Advertising Project aims to trace the evolutionary path of advertising that is emerging from the interplay between old media and emerging new media channels and a world in which consumers are the driving force. The India conference, held at the India Habitat Centre in Delhi on 20 July, 2011, brought together a select group of marketers, representatives of advertising, media and digital agencies, and some other people with an interest in the stream, to discuss the way forwar
A report from the Wharton Future Of Advertising Round Table - India held in Delhi on 20 July, 2011
An insights symposium supported by Yahoo! is scheduled for 20 July, 2011; the project, which has already covered North America and Europe and heads to China next, aims to discover how the interplay between old and new media will affect the future of advertising across different markets
Uses brand ambassador Amitabh Bachchan in the communication
Bates Delhi has won the creative duties for Centre For Sight, a superspeciality eye care centre . Confirming the development, Mahipal Sachdev, chairman of Centre for Sight, said, "Bates represented knowledge in health care category and had a well rounded professional team."
After a pitch involving nine agencies, Bates 141 has won the the entire Monte Carlo account, comprising the Monte carlo, Alpha and Canterbury brands.Commenting on the pitch, Monica Oswal, executive director of Oswal Woollen Mills Ltd, said, "It was the overall 360-degree creative approach which the agency had presented that helped them to get shortlisted for brand Monte Carlo."
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