vaasu gavarasana

Jul 22, 2011

Images from Wharton Future Of Advertising Round Table - India

The Wharton Future of Advertising Project aims to trace the evolutionary path of advertising that is emerging from the interplay between old media and emerging new media channels and a world in which consumers are the driving force. The India conference, held at the India Habitat Centre in Delhi on 20 July, 2011, brought together a select group of marketers, representatives of advertising, media and digital agencies, and some other people with an interest in the stream, to discuss the way forwar

Jul 21, 2011

Regional, Digital, Rural to be key opportunities for Indian advertising

A report from the Wharton Future Of Advertising Round Table - India held in Delhi on 20 July, 2011

Jul 15, 2011

Wharton’s Future of Advertising Project heads to Delhi

An insights symposium supported by Yahoo! is scheduled for 20 July, 2011; the project, which has already covered North America and Europe and heads to China next, aims to discover how the interplay between old and new media will affect the future of advertising across different markets

Oct 18, 2010

Bates141 highlights the uses of a long battery life in Zen Mobile TVC

Uses brand ambassador Amitabh Bachchan in the communication

Aug 02, 2010

Bates 141 wins Centre for Sight

Bates Delhi has won the creative duties for Centre For Sight, a superspeciality eye care centre . Confirming the development, Mahipal Sachdev, chairman of Centre for Sight, said, "Bates represented knowledge in health care category and had a well rounded professional team."

Jul 20, 2010

Bates 141 wins Monte Carlo

After a pitch involving nine agencies, Bates 141 has won the the entire Monte Carlo account, comprising the Monte carlo, Alpha and Canterbury brands.Commenting on the pitch, Monica Oswal, executive director of Oswal Woollen Mills Ltd, said, "It was the overall 360-degree creative approach which the agency had presented that helped them to get shortlisted for brand Monte Carlo."