Experts share the highs and lows of the news channel rating hiatus, opinions on state elections advertising momentum, and the potency of data
Watch the ad film conceptualised by Taproot Dentsu
India is the second fastest growth market across the world in television advertising
Mobile advertising will overtake classified Internet advertising in 2014, says the report.
Online became the top earning UK medium, ahead of TV for the first time, in the first half of 2009, according to a report by accountant Price Waterhouse Coopers (PWC).Prepared for the Internet Advertising Bureau, and leaked to Reuters, the report found that internet expenditure grew to 1.75 billion pounds, making up 23.5 per cent of the total.TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively.Guy Phillipson, chief executive of the IAB, told Reuters: "This is a significant milestone..
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins