tonic
CTV’s big picture: Small screens are getting left behind
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Condom Alliance spreads safety message with 'Kaun Dumb Hai'
Watch the film conceptualised by Tonic Worldwide here
Tonic wins Gehna Jewellers Account
Will be creating a television commercial and promotional campaign for post Diwali
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