The alliance will come into effect from 1 November
He was previously associated with Media Direction as its media director
Prior to this, Hodiwala was heading the Mumbai Branch for TME as general manager.
TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries (ABD), a spirits manufacturing company in India, promoted by Kishore Chhabria.
TME, the media company of 1 Rediffusion group appointed Uma Sivakumar as national digital head. In her new role she will be responsible for the media deliveries on digital for all offices of TME.
Colgate Palmolive’s media AOR has shifted from TME to Mediaedge:cia (MEC). In a statement, the company has said that the move is a part of its strategy to achieve better global and divisional alignment with its parent company, as MEC handles Colgate’s media AOR globally. Confirming the move, T Gangadhar, MD, Mediaedge:cia India said, “We are delighted and proud to have Colgate Palmolive on board in India and look forward to a mutually enriching association.
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