the trade desk
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Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.
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Gen Z’s digital habits put spotlight on the open internet
The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so within closed ecosystems.
Spotify tunes up for programmatic advertising push
With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.
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45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk
70% of respondents say they are ready to spend more during Diwali shopping this year
The Trade Desk collaborates with Samsung Ads for programmatic CTV
The partnership aims to help Indian marketers reach engaged Indian viewers across the open internet
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date
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