Tata Sky has unveiled its latest series of commercials for its personal video recorder (PVR), Tata Sky Plus. The three-TVC campaign, on-air in the run up to the third season of the Indian Premier League, is called 'Cold war'.
A total of 33 shortlisted case studies were presented on Monday as part of the Effies, the Advertising Club of Bombay’s annual awards for effectiveness in advertising.Most agencies began queuing up early morning for a dry run of their presentations at KC College’s Rama Watumull’s auditorium, a change from the Welingkar’s, which has hosted these presentations for the past few years.Attendance was low-key, but advertising professionals from Lowe Lintas, O&M, Mudra did show up to support their agencies.
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