tata nano

Dec 26, 2013

2013's most viewed ad films on Campaign India

Of all the commercials features on www.campaignindia.in in the calendar year, these were the most viewed.

Dec 28, 2012

A humble tribute to Ratan Tata

The man at the helm of the Tata empire retires today. Here are some films that reflect the vision and values of the group - and its leadership.

Mar 03, 2011

Chinta's Blog: Marketing shampoos or Nanos, you're changing lives

Stop apologising, take pride in the job, says Chintamani Rao, president, Media Direction

May 17, 2010

Anant's blog: The new game for brands - Truth or dare?

Take a big brand. A brand you know and like. Go to Google and enter the brand name, followed by the word ‘sucks’. Try Nike, Adidas, Coke, Pepsi, Apple, iPad, Microsoft. Try whatever you fancy, and it still works.You will get results. Zillions of them, all with the potential to spark off negative conversations about brands that brand managers hope to be in control of.

Jan 18, 2010

Fiat Linea wins car TVC of the year at Bloomberg-UTV Autocar Awards

Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.View TVC here