sunsilk
Sunsilk urges young India to be innovative during the pandemic
Watch the film conceptualised by Wunderman Thompson here
Close - Up: "Gaming and mobile is usually on the last slide…"
Tista Sen, senior vice president and executive creative director, JWT, explains to Arati Rao why it’s critical for agencies to recruit from unconventional avenues, something she’s learnt from the time she wanted to make the shift from film production
Sunsilk Gang of Girls gets a makeover
Sunsilk's website Gang of Girls has been relaunched in keeping with the new campaign of the brand for "Sunsilk Co-Creations". With the intent of popularising the four stylists shown in the advertising - Teddy Charles, Jamal Hammadi, Francesca Fusco and Thomas Taw - the new website offers an "expert studio" online where users can get information about each of them, watch their videos and read their blogs.
Sunsilk's TVC urges young girls to go out and shine
Sunsilk has recently unveiled a multi-pronged media campaign, titled 'Win the fight against hair-fall' featuring the reigning Indian brand ambassador, Priyanka Chopra. JWT India has handled this ad campaign for Sunsilk. The campaign takes forward Sunsilk's global brand philosophy, Life Can't Wait, targeting 20-something women who have a desire to live life to its fullest.
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