subhas warrier
Opinion: Amazon sent King Mahabali with a big box of goodies
While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author
Opinion: The broken rusk theory
Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories
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Opinion: The 8 working shoes
Just like the six thinking hats, shoe types can be a metaphor for illustrating different working styles that characterises personal branding, corporate culture and perhaps brand positioning?
Opinion: Marketing to forgetful people
Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians
Opinion: New or old media, it’s the script that matters
Subhas Warrier, executive vice president, Initiative - South, Bengaluru
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