subhas warrier

Mar 01, 2021

Opinion: The broken rusk theory

Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories

Sep 04, 2020

Opinion: The 8 working shoes

Just like the six thinking hats, shoe types can be a metaphor for illustrating different working styles that characterises personal branding, corporate culture and perhaps brand positioning?

Jan 31, 2017

Opinion: Marketing to forgetful people

Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians

Aug 27, 2013

Subhas Warrier joins Vizeum as VP - South

Warrier joins the agency from Initiatve

May 09, 2013

Opinion: New or old media, it’s the script that matters

Subhas Warrier, executive vice president, Initiative - South, Bengaluru

Jan 15, 2013

Opinion: Why ‘Classics’, and not the ‘new’ and ‘improved’

Subhas Warrier, EVP, head of South, Initiative