Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories
Just like the six thinking hats, shoe types can be a metaphor for illustrating different working styles that characterises personal branding, corporate culture and perhaps brand positioning?
Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians
Warrier joins the agency from Initiatve
Subhas Warrier, executive vice president, Initiative - South, Bengaluru
Subhas Warrier, EVP, head of South, Initiative
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins