standards
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ASCI updates code, media companies must label paid posts on social handles
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
ASCI partners with gaming bodies to curb illegal betting ads
A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
ASCI joins ICAS in global push for responsible advertising
The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.
Dance the transparency tango: Strut around trust, tiptoe regulations
It might sound odd, but regulations actually give communicators a power boost and shine the pathway for the right kind of conversations.
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