south korea
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad
Ad Stars 2019: Harshad Rajadhyaksha and Kumuda Rao on jury
Festival to be held in Busan, South Korea between 22-24 August
Blog from Busan: 'It’s only been work, work, work'
The author is on the jury at Ad Stars 2017 and shares his experience in South Korea so far
Images from awards night at Ad Stars 2015
Ad Stars 2015 was hosted from 20 to 22 August in Busan, South Korea. Here are some images from the awards night.
Where nations and business collide: what happens to brands when countries fall out
What can business and government teach other about the pitfalls of international marketing, asks David Ryan.
Aidem Ventures to handle media sales duties of KBS World
The TV channel from South Korea intends to develop local advertising business by teaming up with Aidem Ventures and Coast Road Media
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins