sleep
Nov 23, 2025
Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
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Nov 15, 2024
Matchmaker, matchmaker, find me a mattress
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
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Jul 12, 2024
The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25
Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.
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Jun 04, 2024
ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign
Conceived by Steve Priya, the ad features actor Jim Sarbh.
Dec 16, 2016
Bajaj Dominar spells out positioning with a lullaby: 'Not for babies'
Watch the ad film conceptualised by Ogilvy & Mather here
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