s subramanyeswar

Aug 02, 2021

Unspent travel funds drive changes in India's top 100 brands

Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.

May 18, 2021

Subbu's blog: Take a stand. History will stand by it

Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author

May 03, 2021

S Subramanyeswar elevated as chief strategy officer across Apac for MullenLowe Group

Will also continue as CSO of MullenLowe Lintas Group in India

May 25, 2020

Subbu's blog: The touchstone of emotion

The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands

Jan 27, 2020

Subbu's blog: Cohesive brand experiences for accelerated growth

The author explains why brands should be looking to evolve to an ecosystem