s subramanyeswar
Unspent travel funds drive changes in India's top 100 brands
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Subbu's blog: Take a stand. History will stand by it
Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author
S Subramanyeswar elevated as chief strategy officer across Apac for MullenLowe Group
Will also continue as CSO of MullenLowe Lintas Group in India
MullenLowe Lintas Group offers 'framework for brands to succeed in challenging times'
The initiative is titled 'Restart and Restrat'
Subbu's blog: The touchstone of emotion
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands
Subbu's blog: Cohesive brand experiences for accelerated growth
The author explains why brands should be looking to evolve to an ecosystem
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
