s subramanyeswar
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
The current wave of consumers subscribe to brands for their mission statements: S Subramanyeswar
The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass
Create, cultivate, concatenate ‘idea ecosystems’: S Subramanyeswar
The group CEO, MullenLowe Lintas Group India, chief strategy officer – Asia Pacific, and head of global planning council, shares what he would like to see changed or tackled next in the Indian advertising industry
Subbu's blog: The verse of reality and the reality of verse
In this piece, the co-authors explore a few possibilities the metaverse provides
Brands could become purposeless if they try too hard to find a purpose: R Balki
At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence
Subbu's blog: Live like a planner in 2022
The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm
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