s subramanyeswar

Apr 01, 2022

Brands could become purposeless if they try too hard to find a purpose: R Balki

At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence

Jan 27, 2022

Subbu's blog: Live like a planner in 2022

The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm

Jan 21, 2022

Brand Sania Mirza: A grand slam for advertisers?

Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’

Aug 02, 2021

Unspent travel funds drive changes in India's top 100 brands

Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.

May 18, 2021

Subbu's blog: Take a stand. History will stand by it

Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author