At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence
The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm
Only Indian among the jurors
Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author
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