s subramanyeswar

Nov 09, 2023

The current wave of consumers subscribe to brands for their mission statements: S Subramanyeswar

The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass

Sep 06, 2023

Create, cultivate, concatenate ‘idea ecosystems’: S Subramanyeswar

The group CEO, MullenLowe Lintas Group India, chief strategy officer – Asia Pacific, and head of global planning council, shares what he would like to see changed or tackled next in the Indian advertising industry

Aug 08, 2022

Subbu's blog: The verse of reality and the reality of verse

In this piece, the co-authors explore a few possibilities the metaverse provides

Apr 01, 2022

Brands could become purposeless if they try too hard to find a purpose: R Balki

At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence

Jan 27, 2022

Subbu's blog: Live like a planner in 2022

The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm