Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author
Will also continue as CSO of MullenLowe Lintas Group in India
The initiative is titled 'Restart and Restrat'
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands
The author explains why brands should be looking to evolve to an ecosystem
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins