rural
Mar 21, 2025
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
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May 21, 2018
View from Nepal: Rural Nepal - an opportunity in disguise
The author states reasons why rural Nepal could be the next big thing for marketers
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