#rural | Campaign India

Dec 06, 2025

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

WhatsApp slows down to show what distance feels like

Nov 18, 2025

Campaign India Team

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

Mar 21, 2025

Vinita Bhatia

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.

View from Nepal: Rural Nepal - an opportunity in disguise

May 21, 2018

Ujaya Shakya

View from Nepal: Rural Nepal - an opportunity in disguise

The author states reasons why rural Nepal could be the next big thing for marketers