Feb 01, 2013

WagonR stays with the smarter race, with Maddy and Roadies duo

Watch the TVC created by Dentsu Creative Impact

Mar 25, 2010

Ashish Patil quits Viacom18

Ashish Patil, currently senior VP - new ventures and GM - youth movies at Viacom18, will join Yash Raj Films to launch a new division that will produce films targeted at the youth.Patil has spent over 12 years at MTV, joining as marketing executive, growing to the level GM-creative and content, before being elevated to his current title. During his time at MTV, he led the launch and growth of many successful properties such as Roadies, Splitsvilla, On the Job and Youth Icon.

Jan 29, 2010

Idea Cellular, MTV launch 'Idea Mobile Roadie Challenge 2.0'

Idea Cellular, in association with MTV India has launched a contest titled 'Idea Mobile Roadie Challenge 2.0'. Through this initiative, Idea and MTV aim to give Internet users across the country a chance to become an MTV Roadie.