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Ashish Patil, currently senior VP - new ventures and GM - youth movies at Viacom18, will join Yash Raj Films to launch a new division that will produce films targeted at the youth.Patil has spent over 12 years at MTV, joining as marketing executive, growing to the level GM-creative and content, before being elevated to his current title. During his time at MTV, he led the launch and growth of many successful properties such as Roadies, Splitsvilla, On the Job and Youth Icon.
Idea Cellular, in association with MTV India has launched a contest titled 'Idea Mobile Roadie Challenge 2.0'. Through this initiative, Idea and MTV aim to give Internet users across the country a chance to become an MTV Roadie.
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