real madrid

Feb 05, 2024

Real Madrid partners with HP

Become first brand to appear on the jersey sleeve

Jul 31, 2020

Real Madrid retains place as the most valuable club brand in football

FC Barcelona, Manchester United and Liverpool FC complete the top four

Jan 16, 2019

'Playing catch up leads to innovations': La Liga's Jose Cachaza

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...

Jul 18, 2018

More than football: why Ronaldo's transfer to Juventus means big brand business

What does Cristiano Ronaldo's transfer to Juventus mean for the brands of the club and football star?

Dec 29, 2017

Weekend Wrap: 29 December 2017

In the news: ASCI, Crosshairs Communication, MasterCard and Nivea

Aug 03, 2017

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

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