real

Sep 02, 2024

Birla Estates teams up with Vicky Kaushal to demystify real estate

The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.

Aug 28, 2024

Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling

SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.

Aug 05, 2024

Sheth Group's orange dot mystery reveals a fresh rebrand

Revving up for its public listing, the realty company’s mysterious campaign reveals a flashy rebrand and a target of INR 3,000 crore in FY24-25.

Oct 19, 2015

Concept PR bags seven new accounts

Accounts won in two weeks post multi-agency pitches

Oct 01, 2009

Colors has a happy Navratri

Colors was back in the lead in the GEC stakes in week 39 with 263 GRPs (last week 279 GRPs) followed by STAR Plus with 254 GRPs (281 GRPs) and Zee TV with 221 GRPs (246 GRPs). Sony was at 143 GRPs while NDTV Imagine slipped below 100 to 94 GRPs. Real continues its miserable run with an all-time low of 4 GRPs. With India knocked out of the cricket, the GECs will continue to compete with each other rather than with cricket.Track GECs' performance in 2009: