Radio City 91.1FM has launched www.radiorocks.in, a portal that aims to position itself as a one-stop resource guide on the radio industry. The site will have documented research on the radio sector and case studies on the effectiveness of radio as a medium. The site will focus on how radio makes a difference to the advertising industry and to the universe of media planners. A section called 'Radio Guru' attempts to play the role of consultant for any queries related to the radio industry.
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