With an aim of pushing the new 'Youngistaan ka WOW' brand positioning to its core target audience, Pepsico India has rolled out ‘The Game’, a series of five gaming-based television films developed specially for the ongoing IPL season.'The Game' is set in a fantasy world and all the action takes place in a castle owned by the ‘Game Master’ played by Sanjay Dutt. He challenges Pepsi's brand ambassador, Ranbir Kapoor, to get back his Pepsi from his lair.
Pepsi has launched an adapted version of its international campaign ‘The rising’ for ‘I Can’. The campaign carries forward the ‘Youngistaan’ proposition.The TVC has been created by PepsiCo’s International's lead agency CLM BBDO, Paris. The campaign has mainly been created for Pepsi markets globally outside of North America and India is one of first countries which has used the adapted version of the film.Watch the Indian version of the film here:
At the onset of the summer, PepsiCo India has launched packaged nimbu paani, Nimbooz by 7UP. The product has been created to suit Indian tastes. PepsiCo claims that Nimbooz contains no artificial flavours and contains real lemon juice.
PepsiCo is shifting the $60m (£40m) US creative account for its flagship cola brand and Diet Pepsi from BBDO to TBWA\Chiat\Day, ending a 48-year relationship and one of the most enduring partnerships on Madison Avenue. BBDO, that lost the acocunt to another Omnicom agency, has created some of the brands' most recognized work including campaigns featuring Michael Jackson, Ray Charles and Britney Spears.PepsiCo picked Arnell, a third Omnicom company, as its design agency for brand identity and packaging innovation.
The latest commercial from Havells’ features a notch girl called Bijli, who when faints due to heat, is saved by the Havells’ ES 50 fan. Simple metaphor, Bijli, used to deliver a green message, ‘Bijlee ko bachata hai, ES 50 energy saving fan from Havells.’
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins