Lowe Lintas ECD Shayondeep Pal underlines that agencies need to get the right remuneration, and even suggests a grading system to ensure the top five get top dollars
Voices: Tista Sen, KS Chakravarthy, Agnello Dias, Shiv Sethuraman, Nitesh Tiwari, Satbir Singh, Priti Nair, and Manish Bhatt
Video: Curtain Raiser 2: IAA Debates Delhi - ‘Creative awards can also be given for differentiated one-off expressions’
Priti Nair and Komal Sohal Bedi agree, while Anil Nair says we must make the distinction between real one-offs and scam.
Organisers are expecting over 2,000 entries this year; exclusive segment for Kerala participants created
Watch the TVC created by Curry-Nation here
Nair chooses the Tesco Homeplus’ ‘Virtual Store’ campaign that won the Media Grand Prix in 2011.
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