Idea Cellular continues it’s ‘What an idea, sirji!’ series with its latest film that creates another montage of 'what ifs'. The topic this time is conservation of trees and in this campaign, the telecom major champions the use of mobile phone to save trees. It positions the cellphone as a device to eliminate wastage of paper.The campaign which breaks on television channels today, has been developed by Lowe Lintas, Idea Cellular’s creative agency. Mindshare is the media agency for the account.
Lowe Lintas has come up with a 'Talk for India hour' for Idea Cellular, which will see the telecom major urging its subscribers to pick up the phone and talk as much as they can on 26th November this year, between 8:36pm and 9:36pm.Idea plans to donate all revenue generated all those calls towards purchasing better safety gear for the police force. Sub-standard security equipment for the police department was exposed to its fullest during the 26/11 terror attacks at the Taj Mahal hotel in Mumbai.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins