prabhakar tiwari

Oct 15, 2015

PayUmoney promises savings, urges consumers to make it a habit

Watch the ad film conceptualised by Leo Burnett here

Mar 25, 2014

Ceat drives home ‘trust tyres, not superstition’ message

Watch the ad film created by Ogilvy & Mather

Nov 02, 2013

‘Born Tough’ brand secures grip on Indian roads

Nitish Bajaj, vice president, marketing and Prabhakar Tiwari, general manager, category marketing, passenger, tell Raahil Chopra tyre maker Ceat’s challenges, taking on the likes of MRF and Bridgestone, role of advertising in the category, and more.