Watch the ad film conceptualised by Leo Burnett here
Watch the ad film created by Ogilvy & Mather
Nitish Bajaj, vice president, marketing and Prabhakar Tiwari, general manager, category marketing, passenger, tell Raahil Chopra tyre maker Ceat’s challenges, taking on the likes of MRF and Bridgestone, role of advertising in the category, and more.
WATCH the ad film created by Ogilvy & Mather
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