As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.
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AI is a convenient cover for layoffs: Neil Patel
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Runwal Realty shifts from floor plans to family legacies amid premiumisation slowdown
Campaign Unscripted
The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.
Solitario uses pop culture IP to reframe lab-grown diamonds
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By tapping Warner Bros franchises, the lab-grown diamond brand tests whether licensed IP can shift diamonds from heirlooms to culturally relevant, repeatable consumer products.
Shark Tank India returns to television, chasing cultural scale
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Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.
Marketing’s data dilemma: Why relevance, not reach, defines attention
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Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
Why MMA India’s Moneka Khurana feels it’s time to retire the CMO title
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At MMA Smarties Unplugged India, her conversation with Campaign turned from creativity to capability — and why marketing’s traditional role may no longer fit today’s business realities.
McDonald’s India walks the line between value and novelty
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Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.