S4 Capital’s executive chairman says hyperscalers’ $600 billion AI capex shift is breaking profit–agency revenue link.
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Agency Architect
EBITDA targets and vowel-free branding drive Wondrlab toward IPO
Agency Architect
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
India’s quick commerce surge exposes a discipline gap for marketers
Agency Architect
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
Inside PHD’s playbook: Why in-housing and empathy drive its growth
Agency Architect
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
Leo without the Burnett is still brimming with creative ambition
Agency Architect
Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.
AI, PR, and the battle for relevance: Archetype’s big bet
Agency Architect
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Target’s secret weapon? India’s role in its ad empire
Agency Architect
With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.