Cadbury India's Perk, which now comes 'packed with Glucose energy', has launched a new TVC targeting the 'Youth on the run'. The product aims to boost the enery requirement of teenagers who lead a hectic lifestyle - moving from one activity to another nonstop through the day - and the new variant hopes to address moments when these youngsters crave for an instant recharge.The new television commercial, created by O&M, captures the same thought with the tag line 'Sapno Se Tu Race Laga Le'.View TVC here
After recently signing on actress Genelia D’Souza as brand ambassador for Perk, Cadbury India has gone online with their website www.takeitlightly.com. The digital initiative aims to speak to the youth and take forward its ‘Take it lightly’ positioning. OgilvyOne has been behind the campaign.
Cadbury Perk has launched its new campaign ‘Take it Lightly’. The campaign, by Ogilvy & Mather, is designed to “position Perk as a mood catalyst in a humorous and engaging manner”.
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