What was the best work of 2017? The first of a four-part series.
Videos from Dove, Flipkart, Hyundai and more...
Watch the digital campaign by McCann Worldgroup here
In TAM's Adex analysis of celebrity endorsement on TV during H1 '08, 'Celebrities' of the Indian film industry garnered the largest share (81%) followed by 'Sports' and 'TV Stars' with 16% and 3% share respectively.'Bollywood Actors' led with 47% share of celebrity endorsement ad volumes on TV followed by 'Bollywood Actresses' and 'Sports' personalities with 34% and 16% share respectively. Shah Rukh Khan, MS Dhoni and Hrithik Roshan were the top three celebrities with maximum number of advertisers endorsed by them during H1 '08.
Marico has rolled out a new campaign for the leading non-sticky hair oil in its portfolio, Parachute Jasmine.Taking the basic brand premise of 'hair so beautiful it makes heads turn' a step forward, Publicis Ambience created a TVC around the creative concept, 'Unforgettable Beautiful Hair." To communicate this in a 30-second cut, a simple Indian belief was leveraged- Hiccups!
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