mukta lad

Mar 25, 2010

Is FICCI Frames any longer worth the bother?

The 11th Federation of Indian Chambers of Commerce and Industry (FICCI) Frames were hosted in Mumbai, recently. The conference witnessed delegates and speakers from all over the world discussing and participating in issues related to media and entertainment.

Mar 18, 2010

Man's World completes 10 years, Rolling Stone completes two

Men's luxury lifestyle title Man's World and Rolling Stone India, the Indian edition of the American pop culture magazine, have completed 10 years and two years, respectively. Launched in March 2000, Man's World is celebrating the occasion with a double issue featuring  Shah Rukh Khan and Amitabh Bachchan on the covers. 

Mar 17, 2010

"Isolating digital from traditional media is a mistake": Sorrell

Sir Martin Sorrell, chief executive, WPP was present at the FICCI Frames 2010, as one of the standalone keynote speakers. In his session, Sir Martin spoke about why he is bullish on advertising and the marketing services industry as a whole.

Mar 12, 2010

DLF, Vodafone win IPL

Mediaedge:cia’s annual study ‘Food for Thought’, aims to predict viewership patterns for the third season of the IPL. The study was conducted among 903 adults of SEC A, B and C, of C&S homes, between March 1 and 5. The study is powered by Meritus, GroupM’s analytics company based in Bangalore.

Mar 11, 2010

Dream the car you drive, says Skoda's new campaign for Laura

Skoda Auto has rolled out a new campaign for the Laura. Created by Law & Kenneth, the TV-led campaign tells viewers to 'dream the car they drive'. Apart from television, the communication is being supported by print and outdoor as well.Speaking to Campaign India, Rahul Nangia, creative director, Law & Kenneth said, "We were tasked with portraying how the Skoda Laura is loaded with features that are unheard of, in this segment. In fact, the drive is comparable to cars like Audi and BMW."

Mar 05, 2010

Euro RSCG creates new corporate campaign for Bharat Petroleum

After recently creating a campaign for HDFC Bank and Geojit BNP Paribas, Euro RSCG India has rolled out its latest commercial, as part of Bharat Petroleum's corporate campaign. The new campaign aims to highlight the company's spirit of innovation. Said Nilesh Vaidya, executive creative director, Euro RSCG India, "Bharat Petroleum has always been an innovative company, with a list of firsts in the petroleum sector. The campaign brief, quite simply, was to highlight this spirit of innovation."