mudra radar

Nov 05, 2009

Roadblock: extravagance that can be justified

HUL’s current strategy for its brands is visibly marked by a roadblock spree, one on STAR Network and Zee Network within a span of two months. In the recent past, MTV has signed roadblock advertising deals with giants such as Nokia, ITC and Cadbury.The strategy is irrefutably the latest trend in Indian media that has sent the larger networks waltzing to the banks. Key stake holder’s standpoint

Jul 30, 2009

Are parliament questions marketing ploys?

Are the Members of Parliament truly outraged or are TV channels behind the furore, asks Payal KhandelwalThe recently launched reality show ‘Sach Ka Saamna’ on STAR Plus has been creating quite a lot of buzz and media interest lately.The show is based on the popular US format ‘Moment of Truth’ and has become quite popular with viewers.

Mar 06, 2009

The impact of being India’s number one GEC

What changes when a leading channel becomes number two, or the second becomes #1? Campaign India finds out.

Aug 28, 2008

Reliance ADAG unveils 'BIG' campaign

Reliance ADAG has rolled out an integrated campaign to support the launch of its DTH Satellite TV service, BIG TV. Developed by Mudra and built around the creative concept, 'Life isn't for living small', the teaser TVC features eight brand seeders including Smriti Irani and Saakshi Talwar , protagonists from leading soaps on TV. The spot opens with the spokespeople letting the people know that entertainment is going to change forever -- "Kuch bahut BIG hone wala hai".

May 29, 2008

Mudra Radar appoints V Harish as business director

Mudra Radar has appointed V Harish as business director. In his new role, he will head the print and TV implementation function. Before this, Harish was with Media Circle India as media director.