Apr 02, 2024

Why OTT is influencing the next big trends in advertising

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.

May 18, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Feb 10, 2021

Government allows theatres to operate at 100% — what's next?

With the cinema industry now allowed to operate at 100% occupancy, we speak to industry experts who analyse what this would mean for the medium and its counterparts

Jan 14, 2019

Amitabh Biswas joins Times Network to head marketing for English Entertainment

Moves back to the organisation for the third time post an entrepreneurial stint

Jan 04, 2014

What was your favourite ad film from 2013? Why?

A chance to win an Edifier iPod Docking Station

Jul 12, 2013

CIFCA 2013: New sub-categories under Web Films announced

Based on entrant feedback, ‘Short Format Web Film’ and ‘Social (cause) Web Film’ introduced

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