mike follett
Mike Follett moves on from DDB Mudra, to join The Red Brick Road
Mike Follett, senior vice president, strategy and planning, DDB Mudra is moving on from the agency. Follett is moving to join London based agency The Red Brick Road, where he will be leading the planning function on the Tesco account.
Michael Follett blog: To out-fox the competition, find your inner hedgehog
In which DDB Mudra's Michael Follett talks about foxes and hedgehogs.
DDB brings in Mitali Srivastava as associate vice president, planning
She joins in from O&M
DDB India bags Bajaj Allianz Insurance
To handle the creative and online duties for the brand
Michael Follett's blog: Seven trends in trends presentations
Michael Follett, senior VP-strategy and planning, DDB Mudra shared the following presentation with Campaign India.
DDB Mudra launches Volkswagen Polo in 'Made in India' campaign
Volkswagen has launched its campaign in India for the much awaited Polo, a car with a price starting at Rs 4.5 lakh, that is expected to heat up competition in a segment seeing much action lately between players such Maruti Swift, Ford Figo, Honda Jazz, Fiat Punto and Hyundai i20.The campaign created by DDB Mudra and executed by MediaCom, aims to dispel any skepticism about German engineering's efficacy on Indian roads with the 'Made in India' promise. Volkswagen manufactures the Polo in India from its factory at Chakan, near Pune.
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