Oct 10, 2013

‘Advertising is a big reality’: Manas Mohan

As Tinkle turns 33, the ACK Media COO explains the brand’s strengths, digital focus and merchandise push

Dec 02, 2009

Internet question: Should brands ride on sensitive events like 26/11?

About a week back, Café Leopold’s in Mumbai was in the news for selling specially designed mugs as souvenirs, a year after 26/11, the day when terrorists broke fire at the popular eatery, followed by a day-long siege of the Taj Mahal Hotel. The gesture of specially designed mugs offended many, attracted the ire of Shiv Sena activists, while the rest were n

Oct 28, 2009

Vodafone launches Zoozoo merchandise

Vodafone's ZooZoos will be available as merchandise, as the telecom giant has partnered with Shoppers Stop to retail the same.The much adored characters that were mostly seen during commercial breaks during the telecast of the Indian Premiere League, were loved by audiences. The launch of its original merchandise comes at least four months after the ZooZoos were first seen on TV.