Mediaedge:cia (MEC) has appointed Rashna Pochkhanawala (pictured) as national director, MEC Interaction, the agency’s digital arm. Pochkhanawala will report to T Gangadhar, managing director, MEC India and Ben Poole, head of MEC Interaction, Asia Pacific. She moves from Hungama Digital Media Entertainment where she was general manager, digital.“Rashna's primary mandate will be to drive and grow MEC's digital offering - in terms of both revenue and exciting new interactive ideas,” says Gangadhar.
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