max fashion
Feb 04, 2025
Max Fashion decodes Gen Z: No labels, no limits
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
Sep 19, 2024
Max Fashion targets urban Gen Zs with actor Alaya F
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
Mar 02, 2021
International Women's Day 2021: Films that caught our attention
View the pieces of work here
Mar 09, 2020
MMGB: Holi 2020 ads
Campaign India picks a few ad campaigns rolled out for the festival of colours, and wishes its readers a safe and colourful Holi
Oct 11, 2019
Max Fashion shows sweet Diwali exchanges
Watch the films conceptualised by Wunderman Thompson here
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