lionel messi
Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
'Playing catch up leads to innovations': La Liga's Jose Cachaza
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
Opinion: Sport is a game changer for brand loyalty
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
MMGB: FIFA World Cup advertising campaigns
Films from adidas, Beats by Dr Dre and Nike stand out
'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra
Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here
Espn Fame 100: Virat Kohli leads India's 11
Kohli is at 11th on a list led by Cristiano Ronaldo
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