lionel messi
Lionel Messi 'most publicised sports star online', Virat Kohli is sixth on the list
Naomi Osaka is the highest ranked female athlete
Blog: Whose art is it anyway?
The author dives deeper into the larger issue surrounding Budweiser India’s Lionel Messi murals controversy
Messi murals land Budweiser in messy controversy
The brand’s murals depicting Lionel Messi’s life have been painted over existing street art in Delhi and Mumbai
Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
'Playing catch up leads to innovations': La Liga's Jose Cachaza
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
Opinion: Sport is a game changer for brand loyalty
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
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