In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
Films from adidas, Beats by Dr Dre and Nike stand out
Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here
Kohli is at 11th on a list led by Cristiano Ronaldo
Watch the film conceptualised by BBC Creative here
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