lionel messi
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Jan 16, 2019
'Playing catch up leads to innovations': La Liga's Jose Cachaza
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
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Aug 29, 2018
Opinion: Sport is a game changer for brand loyalty
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
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Jun 11, 2018
MMGB: FIFA World Cup advertising campaigns
Films from adidas, Beats by Dr Dre and Nike stand out
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Jun 06, 2018
'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra
Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here
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May 23, 2018
Espn Fame 100: Virat Kohli leads India's 11
Kohli is at 11th on a list led by Cristiano Ronaldo
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May 21, 2018
MMGB: BBC's ambitious World Cup campaign makes history with an embroidered tapestry animation
Watch the film conceptualised by BBC Creative here
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