lionel messi

Apr 05, 2021

Blog: Whose art is it anyway?

The author dives deeper into the larger issue surrounding Budweiser India’s Lionel Messi murals controversy

Apr 05, 2021

Messi murals land Budweiser in messy controversy

The brand’s murals depicting Lionel Messi’s life have been painted over existing street art in Delhi and Mumbai

Jan 28, 2020

Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors

Jan 16, 2019

'Playing catch up leads to innovations': La Liga's Jose Cachaza

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...

Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

Jun 11, 2018

MMGB: FIFA World Cup advertising campaigns

Films from adidas, Beats by Dr Dre and Nike stand out