lionel messi

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'Playing catch up leads to innovations': La Liga's Jose Cachaza
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Jan 16, 2019

'Playing catch up leads to innovations': La Liga's Jose Cachaza

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...

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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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MMGB: FIFA World Cup advertising campaigns
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Jun 11, 2018

MMGB: FIFA World Cup advertising campaigns

Films from adidas, Beats by Dr Dre and Nike stand out

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'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra
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Jun 06, 2018

'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra

Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here

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Espn Fame 100: Virat Kohli leads India's 11
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May 23, 2018

Espn Fame 100: Virat Kohli leads India's 11

Kohli is at 11th on a list led by Cristiano Ronaldo

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MMGB: BBC's ambitious World Cup campaign makes history with an embroidered tapestry animation

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