The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
Films from adidas, Beats by Dr Dre and Nike stand out
Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here
Kohli is at 11th on a list led by Cristiano Ronaldo
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