lionel messi

Jan 28, 2020

Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors

Jan 16, 2019

'Playing catch up leads to innovations': La Liga's Jose Cachaza

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...

Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

Jun 11, 2018

MMGB: FIFA World Cup advertising campaigns

Films from adidas, Beats by Dr Dre and Nike stand out

Jun 06, 2018

'When you have a dream to chase, nothing can stop you': Gatorade and Lionel Messi's mantra

Watch the ad film conceptualised by TBWA\Chiat\Day Los Angeles here

May 23, 2018

Espn Fame 100: Virat Kohli leads India's 11

Kohli is at 11th on a list led by Cristiano Ronaldo