The author dives deeper into the larger issue surrounding Budweiser India’s Lionel Messi murals controversy
The brand’s murals depicting Lionel Messi’s life have been painted over existing street art in Delhi and Mumbai
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
Films from adidas, Beats by Dr Dre and Nike stand out
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