In conversation with Campaign India, Ajit Thakur, general manager, Life OK, opens up on expanding the market base, targeted channel share for 2013 and more.
Seal has been mandated to head marketing for Life OK.
Star Plus gained 36 GRPs in Week 32
Star Plus continues to lead, Zee moves up two rungs to second in Week 31
Colors moves up to third place
On the sidelines of the launch of a comedy show Laugh India Laugh, Ajit Thakur, general manager, Life OK, talks about the growth of the channel since launch, audience slices, road ahead and digitisation
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